What goes Viral

In this age of communication these authors try to answer the 3W's of things going VIRAL
The Amity Affliction - Pittsburg
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The Tipping Point

by Malcolm Gladwell

About the book:  This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

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Crossing the Chasm

by Geoffrey A. Moore

About the book:  Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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