Willy Braun from Daphni with his must-read list spanning genres.

Its not everyday that a top notch VC recommends Lolita and High Output management in the same list. These books are recommended by Willy Braun, the co-founder of the firm Daphni.
Of Mice and Men
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Of Mice and Men

by John Steinbeck

About the book:  A controversial tale of friendship and tragedy during the Great Depression They are an unlikely pair: George is

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The Little Prince
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The Little Prince

by Antoine de Saint-Exupéry

About the book:  Few stories are as widely read and as universally cherished by children and adults alike as The Little Prince. Richard Howard's translation of the beloved classic beautifully reflects Saint-Exupéry's unique and gifted style. Howard, an acclaimed poet and one of the preeminent translators of our time, has excelled in bringing the English text as close as possible to the French, in language, style, and most important, spirit. The artwork in this edition has been restored to match in detail and in color Saint-Exupéry's original artwork. Combining Richard Howard's translation with restored original art, this definitive English-language edition of The Little Prince will capture the hearts of readers of all ages.This title has been selected as a Common Core Text Exemplar (Grades 4-5, Stories).

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The old man and the sea
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The old man and the sea

by Ernest Hemingway,Ingrid. Jacob,Paul. Kämmer

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Lolita
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Lolita

by Vladimir Nabokov

About the book:  Humbert Humbert - scholar, aesthete and romantic - has fallen completely and utterly in love with Lolita Haze, his landlady's gum-snapping, silky skinned twelve-year-old daughter. Reluctantly agreeing to marry Mrs Haze just to be close to Lolita, Humbert suffers greatly in the pursuit of romance; but when Lo herself starts looking for attention elsewhere, he will carry her off on a desperate cross-country misadventure, all in the name of Love. Hilarious, flamboyant, heart-breaking and full of ingenious word play, Lolita is an immaculate, unforgettable masterpiece of obsession, delusion and lust.

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How Google Works
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How Google Works

by Eric Schmidt,Jonathan Rosenberg

About the book:  Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

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Blockbusters
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Blockbusters

by Anita Elberse

About the book:  What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works - and how to navigate today's high-stakes business world at large. 'Convincing . . . Elberse's Blockbusters builds on her already impressive academic rsum to create an accessible and entertaining book.' Financial Times

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Work Rules!
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Work Rules!

by Laszlo Bock

About the book:  NEW YORK TIMES BESTSELLERWALL STREET JOURNAL BESTSELLER The Globe and Mail Top Leadership and Management BookForbes Top Creative Leadership Book From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work-and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of WORK RULES!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, WORK RULES! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. WORK RULES! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

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On Writing
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On Writing

by Stephen King

About the book:  The author shares his insights into the craft of writing and offers a humorous perspective on his own experience as a writer.

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Decisive
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Decisive

by Chip Heath,Dan Heath

About the book:  Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

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Letters to a Young Poet
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Letters to a Young Poet

by Rainer Maria Rilke

About the book:  These have been called the most famous and beloved letters of the past century. Rainer Maria Rilke himself said that much of his creative expression went into his correspondence, and here he touches upon a wide range of subjects that will interest writers, artists,and thinkers. This luminous translation of Rainer Maria Rilke's classic offers brilliant inspiration to all people who seek to know and express their inner truth. Letters to a Young Poet is a classic that should be required reading for anyone who dreams of expressing themselves creatively.

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