Cassie Petrey from Crowd Surf recommends her favourite books

The Billboard 30 under 30 cofounder of digital marketing agency Crowd Surf spills out the books close to her heart.
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Getting There: A Book of Mentors

by Gillian Zoe Segal

About the book:                                    The path to success is rarely easy or direct, and good mentors are hard to find. In Getting There, thirty leaders in diverse fields share their secrets to navigating the rocky road to the top. In an honest, direct, and engaging way, these role models describe the obstacles they faced, the setbacks they endured, and the vital lessons they learned. They dispense not only essential and practical career advice, but also priceless wisdom applicable to life in general. Getting There is for everyone—from students contemplating their futures to the vast majority of us facing challenges or seeking to reach our potential.

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Lean In: Women, Work, and the Will to Lead

by Sheryl Sandberg

About the book:  Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government and industry. This means that women’s voices are still not heard equally in the decisions that most affect our lives. In Lean In, Sheryl Sandberg examines why women’s progress in achieving leadership roles has stalled, explains the root causes, and offers compelling, commonsense solutions that can empower women to achieve their full potential. Sandberg is the chief operating officer of Facebook and is ranked on Fortune’s list of the 50 Most Powerful Women in Business and as one of Time’s 100 Most Influential People in the World. In 2010, she gave an electrifying TEDTalk in which she described how women unintentionally hold themselves back in their careers. Her talk, which became a phenomenon and has been viewed more than two million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto.In Lean In, Sandberg digs deeper into these issues, combining personal anecdotes, hard data, and compelling research to cut through the layers of ambiguity and bias surrounding the lives and choices of working women. She recounts her own decisions, mistakes, and daily struggles to make the right choices for herself, her career, and her family. She provides practical advice on negotiation techniques, mentorship, and building a satisfying career, urging women to set boundaries and to abandon the myth of “having it all.”  She describes specific steps women can take to combine professional achievement with personal fulfillment and demonstrates how men can benefit by supporting women in the workplace and at home. Written with both humor and wisdom, Sandberg’s book is an inspiring call to action and a blueprint for individual growth. Lean In is destined to change the conversation from what women can’t do to what they can.

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The Tipping Point

by Malcolm Gladwell

About the book:  This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

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Year of Yes

by Shonda Rhimes

About the book:  In this poignant, hilarious and deeply intimate call to arms, Hollywood's most powerful woman, the mega-talented creator of Grey's Anatomy and Scandal and executive producer of How to Get Away with Murder, reveals how saying YES changed her life - and how it can change yours too. With three hit shows on television and three children at home, Shonda Rhimes had lots of good reasons to say no when invitations arrived. Hollywood party? No. Speaking engagement? No. Media appearances? No. And to an introvert like Shonda, who describes herself as 'hugging the walls' at social events and experiencing panic attacks before press interviews, there was a particular benefit to saying no: nothing new to fear. Then came Thanksgiving 2013, when Shonda's sister Delorse muttered six little words at her: You never say yes to anything. Profound, impassioned and laugh-out-loud funny, in Year of Yes Shonda Rhimes reveals how saying YES changed - and saved - her life. And inspires readers everywhere to change their own lives with one little word: Yes.

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The Secret

by Rhonda Byrne

About the book:  The tenth-anniversary edition of the book that changed lives in profound ways, now with a new foreword and afterword. In 2006, a groundbreaking feature-length film revealed the great mystery of the universe—The Secret—and, later that year, Rhonda Byrne followed with a book that became a worldwide bestseller. Fragments of a Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it. In this book, you’ll learn how to use The Secret in every aspect of your life—money, health, relationships, happiness, and in every interaction you have in the world. You’ll begin to understand the hidden, untapped power that’s within you, and this revelation can bring joy to every aspect of your life. The Secret contains wisdom from modern-day teachers—men and women who have used it to achieve health, wealth, and happiness. By applying the knowledge of The Secret, they bring to light compelling stories of eradicating disease, acquiring massive wealth, overcoming obstacles, and achieving what many would regard as impossible.

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What Every BODY is Saying

by Joe Navarro,Marvin Karlins

About the book:  He says that's his best offer. Is it? She says she agrees. Does she? The interview went great—or did it? He said he'd never do it again. But he did. Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover: The ancient survival instincts that drive body language Why the face is the least likely place to gauge a person's true feelings What thumbs, feet, and eyelids reveal about moods and motives The most powerful behaviors that reveal our confidence and true sentiments Simple nonverbals that instantly establish trust Simple nonverbals that instantly communicate authority Filled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

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People Tools

by Alan C. Fox

About the book:  Getting along well with others is the real secret to success and happiness. In tens of thousands of classrooms we teach reading, writing, and arithmetic and yet we leave solutions to the universal problems of human relationships to be discovered, if at all, by trial and error. The trial is painful and the error is costly. People Tools: 54 Strategies for Building Relationships, Creating Joy, and Embracing Prosperity, provides time-proven techniques that you can use to build a better, happier, more successful life. It is the perfect resource for busy people looking for fast and effective solutions to the challenges we face every day. “People Tools” are practical and easy to understand. From developing self-confidence, to improving communication skills, to finding constructive ways to resolve conflict, each "People Tool" addresses a specific issue and provides a simple, straightforward strategy that you can adopt to bring about a positive result. Open the book to any page and you will find a useful solution. Each tool is illustrated with insightful stories and amusing anecdotes that are relevant and relatable. The stories will reel you in but the advice will change your life. “This book will do a lot for the world.” – Bill Cosby Although you may recognize the more intuitive techniques in People Tools, this sourcebook provides explanations and helpful examples from a vast collection of different tools designed to help you further expand your own existing repertoire of skills. Some of the useful "People Tools" in the book include: 1. The Belt Buckle. When words are different than action (The Belt Buckle), trust the Belt Buckle, not the words. 2. Buy a Ticket. To make something good happen in your life you have to participate. 3. Catching a Feather. An alternative to the endless chase, this Tool reveals how to attract people you want to be closer to. 4. Patterns Persist. Prior actions are predictive of future behaviors. 5. Catch Them Being Good. Rewards are more effective than punishments. People Tools is organized into 54 chapters. Each chapter offers a life-changing insight. “Use them to live well, and your life will grow better for it." –Jack Kornfield, psychologist, author, and founder of Spirit Rock Meditation Center

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All You Need to Know About the Music Business

by Donald S. Passman

About the book:  An essential guide to the music industry incorporates information on major changes in response to technological advances and economic uncertainty, covering such topics as music copyrights and new digital streaming services.

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Nice Girls Don't Get the Corner Office

by Lois P. Frankel

About the book:  BEFORE YOU WERE TOLD TO "LEAN IN," DR. LOIS FRANKEL TOLD YOU HOW TO GET THAT CORNER OFFICE The New York Times bestseller, which for 10 years has been a must-have for women in business, is now completely revised and updated. In this new edition, internationally recognized executive coach Lois P. Frankel reveals a distinctive set of behaviors-over 130 in all-that women learn in girlhood that ultimately sabotage them as adults. She teaches you how to eliminate these unconscious mistakes that could be holding you back and offers invaluable coaching tips that can easily be incorporated into your social and business skills. The results for hundreds of thousands of women have been career opportunities they never thought possible-at every stage of their career, from entry-level to the corner office! Stop making "nice girl" errors that can become career pitfalls, such as: Mistake #13: Avoiding office politics. If you don't play the game, you can't possibly win. Mistake #21: Multi-tasking. Just because you can do something, doesn't mean you should do it. Mistake #54: Failure to negotiate. Don't equate negotiation with confrontation. Mistake #70: Inappropriate use of social media. Once it's out there, it's hard to put the toothpaste back in the tube. Mistake #82: Asking permission. Children, not adults, ask for approval. Be direct, be confident.

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The Five Love Languages

by Gary Chapman

About the book:  Most warning labels are not intended to present a positive message, but Dr. Gary Chapman includes this warning label in The Five Love Languages: "Understanding the five love languages and learning to speak the primary love language of your spouse may radically affect his or her behavior. People behave differently when their emotional love tanks are full."

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