An insane list of outstanding business books spanning a decade - Part 1

Business books that cover leadership, motivation, psychology, strategy, insights and business history that span 10 years.
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Grit: The Power of Passion and Perseverance

by Angela Duckworth

About the book:  In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls “grit.”Drawing on her own powerful story as the daughter of a scientist who frequently noted her lack of “genius,” Duckworth, now a celebrated researcher and professor, describes her early eye-opening stints in teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not “genius” but a unique combination of passion and long-term perseverance. In Grit, she takes readers into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. Among Grit’s most valuable insights: *Why any effort you make ultimately counts twice toward your goal *How grit can be learned, regardless of I.Q. or circumstances *How lifelong interest is triggered *How much of optimal practice is suffering and how much ecstasy *Which is better for your child—a warm embrace or high standards *The magic of the Hard Thing Rule Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference.

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A World in Disarray

by Richard Haass

About the book:  "A valuable primer on foreign policy: a primer that concerned citizens of all political persuasions—not to mention the president and his advisers—could benefit from reading." —The New York Times An examination of a world increasingly defined by disorder and a United States unable to shape the world in its image, from the president of the Council on Foreign Relations Things fall apart; the center cannot hold. The rules, policies, and institutions that have guided the world since World War II have largely run their course. Respect for sovereignty alone cannot uphold order in an age defined by global challenges from terrorism and the spread of nuclear weapons to climate change and cyberspace. Meanwhile, great power rivalry is returning. Weak states pose problems just as confounding as strong ones. The United States remains the world’s strongest country, but American foreign policy has at times made matters worse, both by what the U.S. has done and by what it has failed to do. The Middle East is in chaos, Asia is threatened by China’s rise and a reckless North Korea, and Europe, for decades the world’s most stable region, is now anything but. As Richard Haass explains, the election of Donald Trump and the unexpected vote for “Brexit” signals that many in modern democracies reject important aspects of globalization, including borders open to trade and immigrants. In A World in Disarray, Haass argues for an updated global operating system—call it world order 2.0—that reflects the reality that power is widely distributed and that borders count for less. One critical element of this adjustment will be adopting a new approach to sovereignty, one that embraces its obligations and responsibilities as well as its rights and protections. Haass also details how the U.S. should act towards China and Russia, as well as in Asia, Europe, and the Middle East. He suggests, too, what the country should do to address its dysfunctional politics, mounting debt, and the lack of agreement on the nature of its relationship with the world. A World in Disarray is a wise examination, one rich in history, of the current world, along with how we got here and what needs doing. Haass shows that the world cannot have stability or prosperity without the United States, but that the United States cannot be a force for global stability and prosperity without its politicians and citizens reaching a new understanding.

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The Entrepreneur’s Book of Actions: Essential Daily Exercises and Habits for Becoming Wealthier, Smarter, and More Successful

by Rhett Power

About the book:  The action plan for building your entrepreneurial empire—one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow—which takes knowledge, persistence, and patience. The Entrepreneur’s Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by: * Breaking bad habits—and developing good ones * Managing your time and money more effectively * Hiring the right people for the right job * Minimizing the effort required to perform basic tasks * Motivating your staff to be mission-focused * Creating “free” time to feed your innovative side You’ll begin to see your business in a completely new way—with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business—not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to—calm, optimistic, driven. The Entrepreneur’s Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick-fix. It’s work. But it’s manageable, it’s proven effective—and it will pay off big.

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Start With Why

by Simon Sinek

About the book:  Simon Sinek's recent video on 'The Millennial Question' went viral with over 100M views. Start with Why has sold over a million copies and the TEDTalk based on it is the third most watched of all time. Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

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Rebirth

by Kamal Ravikant

About the book:  From the author of the bestsellers Love Yourself Like Your Life Depends on It and Live Your Truth comes Rebirth, an inspiring novel about the magic that happens when you learn to follow your heart. After the death of his estranged father, Amit takes his parent's ashes to the Ganges to fulfill a deathbed promise. Instead of returning home, he wanders, his pain and grief leaving him confused about his future. Almost broke, unsure about his direction in life, and running from memories, he is led by fate to the Camino de Santiago, an ancient 550-mile pilgrimage route across northern Spain. Amit meets a variety of travelers on his journey. Some are lost and searching for answers. Others are doing their best to leave the past behind. And there are a few who walk to celebrate life. All have stories and lessons to share. Once a reluctant pilgrim, Amit realizes he cannot stop until he completes the journey. As a traveler tells him, "Once you start walking the Camino, the Camino becomes a part of you." With each step Amit is challenged to confront his fear of following in the footsteps of his father, the loss of a woman he may love after all, and the reality of an uncertain future. His month-long pilgrimage forces Amit to face life's big questions, and causes him to grow and embrace a new sense of purpose and being. Based on the author's experience of walking the legendary Camino de Santiago, and told in the tradition of Paulo Coelho and Mitch Albom, Rebirth is a beautiful fable about forgiveness, synchronicity, and the unexpected adventures that reveal who we are.

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Three Days in January

by Bret Baier,Catherine Whitney

About the book:  January 1961: President Eisenhower has three days to secure the nation's future before his young successor, John F. Kennedy, takes power — a final mission by the legendary leader who planned D-Day and guided America through the darkening Cold War Bret Baier, the Chief Political Anchor for Fox News Channel and the Anchor and Executive Editor of Special Report with Bret Baier, illuminates the extraordinary yet underappreciated presidency of Dwight Eisenhower by taking readers into Ike's last days in power. Baier masterfully casts the period between Eisenhower's now-prophetic farewell address on the evening of January 17, 1961, and Kennedy's inauguration on the afternoon of January 20 as the closing act of one of modern America's greatest leaders — during which Eisenhower urgently sought to prepare both the country and the next president for the challenges ahead. Those three days in January 1961, Baier shows, were the culmination of a lifetime of service that took Ike from rural Kansas to West Point, to the battlefields of World War II, and finally to the Oval Office. When he left the White House, Dwight Eisenhower had done more than perhaps any other modern American to set the nation, in his words, "on our charted course toward permanent peace and human betterment." On January 17, Eisenhower spoke to the nation in one of the most remarkable farewell speeches in U.S. history. Ike looked to the future, warning Americans against the dangers of elevating partisanship above national interest, excessive government budgets (particularly deficit spending), the expansion of the military-industrial complex, and the creeping political power of special interests. Seeking to ready a new generation for power, Eisenhower intensely advised the forty-three-year-old Kennedy before the inauguration. Baier also reveals how Eisenhower's two terms changed America forever for the better — perhaps even saved the world from destruction — and demonstrates how today Ike offers us the model of principled leadership that polls say is so missing in politics. The Supreme Commander of Allied Forces during World War II, Eisenhower only reluctantly stepped into politics. As president, Ike successfully guided the country out of a dangerous war in Korea, peacefully through the apocalyptic threat of nuclear war with the Soviets, and into one of the greatest economic booms in world history. Five decades later, Baier's Three Days in January forever makes clear that Eisenhower, an often forgotten giant of U.S. history, still offers vital lessons for our own time and stands as a lasting example of political leadership at its most effective and honorable.

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The Go-Giver

by Bob Burg John David Mann

About the book:  'Most people just laugh when they hear that the secret to success is giving . . . Then again, most people are nowhere near as successful as they wish they were.' The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. One day, desparate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by many devotees sinply as the Chairman. Over the next week, Pindar introduces Joe to a series of successful 'go-givers' who teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving - putting others' interests first and continually adding value to their lives - ultimately leads to unexpected results. This revised and updated edition includes a foreword by Arianna Huffington; a new preface; a Q&A addressing some of the many questions about the book the author has received from fans and a reader's guide. 'Most people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did' Seth Godin 'This terrific book wonderfully illuminates [the] principles of contribution, abundance, service and success' Stephen Covey 'Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you' David Bach, New York Times bestselling author of The Automatic Millionarie

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Organize Tomorrow Today

by Tom Bartow, Matthew Rudy Dr. Jason Selk

About the book:  In the spirit of business/self-help hits such as Darren Hardy's The Compound Effect, a simple formula for productivity and success, from a prominent sports psychologist and a star business coach who join forces to offer seven fundamental skills for improving your habits and achieving peak performance in work and life.

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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale

by Erik Peterson,Tim Riesterer,Conrad Smith,Cheryl Geoffrion

About the book:  The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools and methods you need to differentiate you and your solution from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle. Based on extensive research, the authors’ program enables salespeople to articulate value in three essential conversations with the customer: the Differentiation Conversation (creating value), the Justification Conversation (elevating the value to the right level of decision maker), and the Maximization Conversation (capturing that value and maximizing the size of your opportunities).

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The Leadership Contract

by Vince Molinaro

About the book:  Establish the terms and conditions of a "Leadership Contract" to ensure the success of your company Recent studies show that only 7 percent of employees have trust and confidence in their senior leaders. How can we ever get our organizations to succeed if so few employees believe in their senior leaders? The Leadership Contract explains why leadership, and specifically leadership culture, is the only real differentiator between the organizations that thrive and those that fall behind. This book explains how to establish a leadership contract that is fully understood and agreed upon by business leaders to ensure the success of their company. The book lays out the four terms and conditions of the leadership contract and enlists leaders in making a conscious decision to lead, including the understanding that leadership is a decision, entails an obligation, is difficult, and requires a community. Designed for top-level executives, mid-level managers, front-line leaders, and emerging leaders, the book identifies the shortcomings of current leadership methods and explains how to adopt new policies and mentalities to make you a better leader and ensure business success Author Vince Molinaro, Ph.D., CMC is the author of two successful books, Leadership Solutions and The Leadership Gap and is also a Certified Management Consultant Create the contract that ensures your leadership will take your organization to new heights.

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How to Make a Spaceship

by Julian Guthrie

About the book:  A New York Times bestseller! The historic race that reawakened the promise of manned spaceflight Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had eighty seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. He might not make it back alive. If he did, he would make history as the world’s first commercial astronaut. The spectacle defied reason, the result of a competition dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space required small teams to do what only the world’s largest governments had done before. Peter Diamandis was the son of hardworking immigrants who wanted their science prodigy to make the family proud and become a doctor. But from the age of eight, when he watched Apollo 11 land on the Moon, his singular goal was to get to space. When he realized NASA was winding down manned space flight, Diamandis set out on one of the great entrepreneurial adventure stories of our time. If the government wouldn’t send him to space, he would create a private space flight industry himself. In the 1990s, this idea was the stuff of science fiction. Undaunted, Diamandis found inspiration in an unlikely place: the golden age of aviation. He discovered that Charles Lindbergh made his transatlantic flight to win a $25,000 prize. The flight made Lindbergh the most famous man on earth and galvanized the airline industry. Why, Diamandis thought, couldn’t the same be done for space flight? The story of the bullet-shaped SpaceShipOne, and the other teams in the hunt, is an extraordinary tale of making the impossible possible. It is driven by outsized characters—Burt Rutan, Richard Branson, John Carmack, Paul Allen—and obsessive pursuits. In the end, as Diamandis dreamed, the result wasn’t just a victory for one team; it was the foundation for a new industry and a new age.

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Self Made

by Nely Galán

About the book:  For readers of #GIRLBOSS and viewers of Shark Tank—a global revolution in entrepreneurship is under way, inspiring women to blaze a trail of financial self-reliance and become self-made. Featuring a foreword by Suze Orman. What does it mean to be self-made? It’s not just about having money, but financial empowerment is where it begins. It means getting out of survival mode, where you are one problem away from catastrophe. It means changing your mindset from instant gratification to goal orientation. It means being able to sleep at night without worry. It means being rich in every way: rich in money, rich in family, rich in love, rich in time—abundant! For Nely Galán—entrepreneur, TV producer, and real estate mogul—helping women to become self-made is a movement and a mission. Galán pulls no punches. She is the straight-talking friend and mentor you’ve always wanted, and here she shares valuable, candid, no-nonsense lessons learned on her own path to becoming self-made (“There is no Prince Charming”; “Think like an immigrant”; “In your pain is your brand”; “Don’t buy shoes, buy buildings!”). You’ll read inspiring stories of women who started and grew businesses out of ingenuity, opportunity, and need. You’ll find exercises to help you identify your goals and your strengths. You’ll learn tips and tricks for saving money, making money, and finding “hidden money” that can help jump-start your self-made dreams. When you become self-made, the change in you inspires change in those around you, because one of the greatest rewards of a self-made life is seeing how the sparks from your personal revolution can light a fire in others. So come, join the Self-Made movement. The revolution starts inside of you! Praise for Self Made “A much-needed and wise book that teaches women not to fear money but to see it as a means of reaching our dreams. Nely shows us how to become money courageous instead of finance fearful. I want to give this book to so many women (and men) I know. Thank you, Nely.”—Sandra Cisneros “Nely Galán and I have traveled the country together helping women grow their businesses and live their dreams. I know firsthand that Nely is the ultimate self-made woman and your best girlfriend. Her generosity of spirit jumps off the page as she shares the secrets of her hard-won success and her contagious confidence.”—Nell Merlino, creator of Take Our Daughters to Work Day and founder of Count Me In for Women’s Economic Independence “Self Made teaches women to unleash their spark and hustle. Nely inspires readers to use what they have to get what they want on their path to becoming self-made.”—Tory Johnson, “Deals & Steals” contributor on ABC’s Good Morning America and author of the #1 New York Times bestseller The Shift “You are not truly complete as a woman until you feel confident and empowered to make decisions about your money. Throughout my career, I have seen how a woman who takes ownership of her financial life is transformed and liberated, and how that in turn has a tremendous impact on her children. This is my belief and my personal experience, and it’s why Self Made resonates so strongly with me.”—Maria Elena Lagomasino, CEO of WE Family Offices and member of the board of directors of the Walt Disney Company, the Coca-Cola Company, and Avon Products, Inc. From the Hardcover edition.

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Competing Against Luck

by Clayton M. Christensen,Karen Dillon,Taddy Hall,David S. Duncan

About the book:  The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

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The Real Madrid Way

by Steven G. Mandis

About the book:  The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid’s winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid’s management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club’s values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

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The Signals Are Talking

by Amy Webb

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Success Is the Only Option

by John Calipari,Michael Sokolove

About the book:  Kentucky’s charismatic coach shares the secrets of creating one of the premiere programs in college basketball, revealing how he transforms a group of former high school superstars into selfless, cohesive teams—including a remarkable squad last year that fell just one game short of a perfect season. Kentucky basketball coach John Calipari is known for his unparalleled ability to recruit the nation’s best young players, some of whom will spend just one year with him before going to the NBA, and convincing them to commit to the team without sacrificing their personal goals. It is a promise he makes to them: "Fully invest in the present—and each other—and I guarantee it will serve your future." Here, for the first time, he distills his team-building methods in ways that apply to CEOs, business owners, coaches, teachers and leaders of all kinds—lessons for anyone seeking to inspire talented individuals to reach for their best selves and contribute to a greater good. A basketball team is an intimate workplace, in which blend is everything and character matters. As such, it is a window into the nature of successful leadership. Calipari views each new team like a startup business—one composed of new players, new relationships, and new challenges. Each season is a series of discoveries as he learns how to unleash the extreme talent in each of his players and mold them into championship material as college basketball comes to a crescendo every spring. While he can’t control everything, he is responsible for everything—just like a CEO. An enlightening look at leadership, management, and team building, Success Is the Only Option offers the keys to winning, on and off the court.

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Pivot

by Jenny Blake

About the book:  “Looking to make a career change? Pivot is a book you will turn to again and again.”—Daniel H. Pink, author of To Sell Is Human and Drive If you've got the perfect job or business, congratulations. But if you are even a little bit uncertain that your current gig is the right one, it is time to start thinking about your next move. In the new world of work, it's the only move that matters. What's next? is a question we all have to ask and answer more frequently in an economy where the average job tenure is only four years, roles change constantly even within that time, and smart, motivated people find themselves hitting professional plateaus. But how do you evaluate options and move forward without getting stuck? Jenny Blake's solution: it's about small steps, not big leaps—and the answer is already right under your feet. This book will teach you how to pivot from a base of your existing strengths. Pivoting is a crucial strategy for Silicon Valley tech companies and startups. Jenny Blake—a former training and career development specialist at Google who now runs her own company as a career and business consultant and speaker—shows how pivoting can also be a successful strategy for individuals looking to make changes in their work lives, whether within their role, organization or business, or setting their sights on bigger shifts. When you pivot, you double down on your existing strengths and interests to move in a new, related direction, instead of looking so far outside of yourself for answers that you skip over your hard-won expertise and experience. It empowers you to navigate changes with flexibility and strength—now and throughout your entire career. Much like the lean business principles that took Silicon Valley by storm, pivoting is the crucial skill you need to stay agile, whether or not you are actively looking for a new position. No matter your age, industry, or bank account balance, Jenny's advice will help you move forward strategically. Her Pivot Method will teach you how to: · Double down on existing strengths, interests, and experiences. Identify what is working best and where you want to end up, then start to bridge the gap between the two. · Scan for opportunities and identify new skills without falling prey to analysis paralysis or compare and despair. Explore options by leveraging the network and experience you already have. · Run small experiments to determine next steps. Do side projects to test ideas for your next move, taking the pressure off so you don't need to have the entire answer up front. · Take smart risks to launch with confidence in a new direction. Set benchmarks to decide when the time is right to go all-in on your new direction. Pivot also includes valuable insight for leaders who want to have more frequent career conversations with their teams to help talented people pivot within their roles and the broader organization. No matter your current position, one thing is clear: your career success and satisfaction depends on your ability to determine your next best move. If change is the only constant, let's get better at it. From the Hardcover edition.

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Together is Better

by Simon Sinek

About the book:  Most of us live our lives by accident - we live as it happens. Fulfilment comes when we live our lives on purpose. 'What are you going to do with your life? What are you doing with your life now?' 'Do you have goals? A vision? A clear sense of why you do what you do?' Almost everyone knows someone who has grappled with at least one of these questions. The answers can often seem elusive or uncertain. Though there are many paths to follow into the unknown future, there is one way that dramatically increases the chances we will enjoy the journey. To travel with someone we trust. We can try to build a successful career or a happy life alone, but why would we? Together is better. This unique and delightful little book makes the point that together is better in a quite unexpected way. Simon Sinek, bestselling author of Start With Why and Leaders Eat Last, blends the wisdom he has gathered from around the world with a heartwarming, richly illustrated original fable. Working hard for something we don't care about is called stress. Working hard for something we love is called passion.

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Relentless Spirit

by Missy Franklin,D.A. Franklin,Dick Franklin,Daniel Paisner

About the book:  What does it take to become a champion? Gold medalist Missy Franklin, along with her parents, D.A. and Dick, tell the inspirational and heartwarming story of how Missy became both a legendary athlete and a happy and confident woman, something they accomplished by doing things their own way and making the right choices for their family. The word relentless has many meanings for swimmer Missy Franklin. In the pool, it reminds her to remain steady and persistent, unyielding in intensity and strength. In life, it tells her to reach down for her very best, even when it feels like there’s nothing left. The motto “don’t quit” doesn’t do it for Missy, but relentless gets her where she needs to be. And when Missy faces a challenge or a setback, her relentless spirit is what empowers her to learn, adapt, and move forward into the future. In Relentless Spirit, Missy and her parents, D.A. and Dick Franklin, share the story of how Missy became the athlete she is today, a six-time Olympic medalist, five of them gold. Since her Olympic debut in London’s 2012 games—when Missy was just seventeen—people who have met the Franklins or seen them on TV have wondered what it was like to raise such a champion. What was the training like? How did Missy handle school? How did the family find the right facilities, coaches, and support network? The story that Missy, and her parents, share inside is both inspiring and heartwarming, explaining how she became both a legendary athlete and a happy and confident woman, something they accomplished by doing things their own way and making the right choices for their family, which includes Missy’s faith journey, something she writes about with inspirational candor. Including the highs, the tough moments, and everything in-between, Relentless Spirit tells the story of a woman—and a family—full of love, heart, faith, and resilience.

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The Long View

by Brian Fetherstonhaugh

About the book:  The Chairman & CEO of OgilvyOne Worldwide and career advisor extraordinaire, Brian Fetherstonhaugh, outlines the three stages of a long, successful work life and offers guidance to plan ahead and get the most out of each phase. The world of careers is vastly different than it was just five years ago—more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future. Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough? Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics—we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build ‘fuel’ at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of “work” that embraces life-satisfaction and happiness. The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals—who share both success stories and cautionary tales—The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career. “THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”—Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0 “THE LONG VIEW is the career guide you’ve been looking for—forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice—and deep insights into what a meaningful career looks and feels like.”—Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking

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