by Eric Ries
About the book: Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
by Stephen Morse
About the book: There are many product managers. Often their responsibilities are extensive and expectations of performance overwhelming. In this second edition of Successful Product Management, Stephen Morse focuses on the skills and techniques the product manager needs to be effective as the architect and support of the product line, from developing the product plan to the product life cycle, control and communication. Published in association with Marketing, Britain's leading magazine for the marketing and advertising community, the book offers a practical approach to the product management system, covering all aspects of the tasks, including Product strategy New product development (NPD) Product marketing Product profitability Branding The detailed examples and checklists in Successful Product Management will assist all product managers, whether they are new to marketing or adapting their existing roles and want to freshen their ideas as they strategize, plan and develop products.
by Mr. Matt Brocchini
About the book: In 2007, VC Marc Andreessen drew a very simple graphic that changed the way smart start-ups think about their mission. His graphic was a hand-drawn scribble made of two circles and three words: Product - Market - Fit. It was in his words: "Only thing that matters for a new start-up". At Bootstrap Marketing, we agree. Finding product-market fit is what separates successful and struggling start-ups. But how do you find that fit and, in our metric-driven world, how do you measure it? Using work done by product management experts Chris Sorensen and Matt Brocchini, Bootstrap has developed a quantitative approach that enables companies to assess and improve their product-market fit. Bootstrap's Product-Market Fit Analysis (PMF Analysis) can be your secret weapon to help get your product and messaging into that product-market fit zone, and keep you there-a step ahead of your competition. We have successfully employed this methodology in our own Customer Discovery and Alignment Workshop and for our clients, and we hope that this guide will help you find similar success.
by Brant Cooper,Patrick Vlaskovits
About the book: Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
by Jez Humble,Joanne Molesky,Barry O'Reilly
About the book: How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale—and demonstrates why and how to apply these methodologies throughout your organization, rather than with just one department or team. Through case studies, you’ll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. Adopting Lean will take time and commitment, but it’s vital for harnessing the cultural and technical forces that are accelerating the rate of innovation. Discover how Lean focuses on people and teamwork at every level, in contrast to traditional management practices Approach problem-solving experimentally, by exploring solutions, testing assumptions, and getting feedback from real users Lead and manage large-scale programs in a way that empowers employees, increases the speed and quality of delivery, and lowers costs Learn how to implement ideas from the DevOps and Lean Startup movements even in complex, regulated environments